From building pitch decks, to creating videos, to creating a marketing strategy from scratch, to plannning events, my success in this role led to greater visibility and increased leads for this AR/VR platform company.
As Senior Marketing Manager, I developed comprehensive brands for the parent company and its eight subsidiaries. I worked closely with our C-Suite executives and General Managers to turn initial ideas into marketing assets — increasing the quality of videos, websites, articles, graphics, and decks.
I led correspondence with an external PR agency for a 200% boost in press coverage. By creating marketing videos, images, and participating in online events, I increased the company’s digital engagement by 400% in 12 months.
Aside from the work in marketing, my proudest achievement relates to my work with experience design. I leveraged my background in design and user research to form and co-lead an internal UI/UX team, which now consults for upcoming experiential developments. By expressing a desire in raising the bar for how we design experiences, our subsidiaries are building more intuitive, engaging experiences.